Your website marketing strategy
How is your website traffic? Have you been getting as many visitors as you envisioned in your small business marketing plan? Have you thought about the path your clients have to follow to find you? Their first logical step would be to type in some keywords into a Google search and see if you come up. If your site isn’t listed there in the first ten or twenty results, you’re probably not going to be found unless your prospective clients have a lot of time on their hands. If you don’t appear in those first results, are you using Google Ads for people to find you? Is your copywriting compelling? Search for your website in some of the major search engines and see if you would check it out if you were your own potential client.